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Podcast: The Nice Guys on Business

Episode: Finding balance in everything - with Jennifer F. Novak

April 22nd, 2024

Read the Transcript Below

Introduction

Doug Sandler:
"Here's what's next on The Nice Guys on Business: Having seen all the different things that have to get balanced... when I opened my own firm, it made it very easy for me to see that you can't be all 'environmental things are bad' or 'burn everything down and go back to nature.' Where in the middle do we reside? That's where most people are. They want clean air, clean water, but recognize there’s a balancing act."

[Podcast intro music]

"From where you are now to where you could be—get expert tips to grow your business, be more productive, and more efficient. Whether you're building influence, growing your community, or making it rain, bestselling author of Nice Guys Finish First Doug Sandler can lead the way. The Nice Guys on Business is produced by Turnkey Podcast Productions. Now, here’s your host, Doug Sandler."

Doug:
"OK, Nice Guy community! If breathing, eating, drinking, and sleeping are important to you (and who the hell wouldn’t they be?), today’s episode will spark conversation at your dinner table. Jennifer Novak is a second-generation California attorney who fulfilled her childhood dream of becoming a lawyer—unlike me, who wanted to be a podcast producer in second grade.

With over two decades of litigation experience, she’s handled complex legal matters at her own firm, focusing on fair representation for clients navigating environmental regulations. Now, she demystifies these laws to ease stress for those seeking help. Jennifer, welcome to The Nice Guys on Business!"

Jennifer:
"Thank you. I appreciate being here."

Doug:
"(Laughs) That intro was written by my mom. She does a good job, right?"

Jennifer:
"Absolutely!"


Why Environmental Law Matters

Doug:
"Entrepreneurs might think environmental law is 'oil and water' with business—but it’s not. Why should our audience care?"

Jennifer:
"Anyone in manufacturing, transportation, winemaking, or handling chemicals/metals deals with these regulations daily. Ignorance can lead to violations, penalties, or lawsuits. Even small oversights—like trusting the wrong waste hauler—can make you legally a 'polluter.'"

Doug:
"My friend owns a wine label. If her grapes were grown with glyphosate, is she liable?"

Jennifer:
"Potentially. Environmental law intersects with consumer safety. People expect products won’t harm them or the planet."


Surprising Cases

Doug:
"Who gets blindsided by environmental issues?"

Jennifer:
"Churches! We’ve worked with two that bought cheap land in industrial areas. Turns out, past owners spilled chemicals, and now they’re stuck testing their property."

Doug:
"How would they even know to call you?"

Jennifer:
"Three ways:

  1. A consultant flags the problem.
  2. Their general attorney refers them.
  3. A government agency knocks on their door."


"Accidental Polluters"

Doug:
"You said some people don’t realize they’re polluters. Examples?"

Jennifer:

  • A father-son transmission shop recycled oil properly, but their vendor dumped it illegally. They were held liable.
  • A developer dug up an old gas tank and contaminated soil. By moving it, they technically 'polluted.'"

Doug:
"That’s like getting punished for doing the right thing!"

Jennifer:
"Exactly. The legal definition of 'polluter' is broad."


Insurance & Contracts

Doug:
"Is there environmental insurance?"

Jennifer:
"Yes! Some policies cover past issues or new contaminants. Contracts can also assign cleanup costs upfront—like if you’re buying land with buried tanks."


Jennifer’s Journey

Doug:
"When did you choose this path?"

Jennifer:
"My mom was in law school when I was born, so I grew up around women lawyers. After having my daughter, I worked for the California DOJ’s environmental branch. I saw how hard it is to balance regulation with real life. Now, I help businesses find that middle ground."


Free Resources

Jennifer:
"Business owners can:

  • Book a free 15-minute consult via Calendly on jfnovaklaw.com.
  • Join our monthly free office hours (first Wednesday of every month)."

Doug:
"Fantastic advice. Jennifer, thank you!"